Mercado Livre for marketplace sellers

The complete course on entering Latin America's largest marketplace.

8 modules
42 lessons
Mentor support

Introduction — Free

Module 1: market overview

Quick Start — $350

Module 2: find your product

Full Course — $1,000

All 8 modules

Curriculum

1

Brazil: market introduction

Free

An overview of Brazilian e-commerce: the key players, trends and opportunities.

Market size and growth
Mercado Livre vs other platforms
How local shoppers behave
Logistics and payment systems
2

Quick Start: find your product

Quick Start

The GO/NO-GO module: check whether Brazil is right for you and find a profitable product.

Niche analytics on ML
Unit-economics calculators
How to choose a product
The GO/NO-GO decision
3

Business structure in Brazil

Legal structure, taxes and registering a company in Brazil.

Company types (MEI, ME, LTDA)
Registering a CNPJ
The tax system
Bank accounts
4

Operations: from order to delivery

The full operational cycle for handling orders on Mercado Livre.

Order processing
Handling returns
Customer service
Automating the process
5

Logistics: Envios, FULL and Flex

Every delivery option on Mercado Livre, from self-shipping to fulfilment.

Mercado Envios (FBS)
FULL — ML fulfilment
Flex — your own delivery
Comparing the models
6

Building the product listing

How to build a product listing that actually converts.

Listing structure
Photo and video content
SEO optimisation
A+ content
7

Selling on Mercado: ads, promos, influencers

Promoting your products: on-platform ads, campaigns and influencer work.

Product Ads (ACOS)
Taking part in sales events
Working with influencers
Organic growth
8

Reporting: tracking your costs

Financial analytics and keeping unit economics under control.

Sales dashboard
Margin calculation
Cost control
KPIs and metrics

Ready to start?

Pick your plan: validate a niche for $350, or take the full launch course

Choose a plan